I’m on my sofa, relaxing, whatever American import Channel 4 have deemed suitable for the timeslot washing over me. My mind isn’t working.‘We interrupt this programme for a message from our sponsors’. The ad breaks me out of my daze, just.
It’s the music! Forget all the moving buildings. What a great piece of music. Who’s it by? What’s it called?
Flip open the laptop; mind engaged. Who was that Ad for? T-Mobile.
Commercial Breaks and Beats. Usually such a reliable source, but not it seems this time. Google. Yahoo! Answers, someone was bound to know – that’s the second time in a week.
Open iTunes. Search and buy.
What a track. Who is this guy?
Wikipedia. The track’s from a 1994 album by an artist who died of Aids in 1992. And someone’s already added that it’s in the 2007 ad.
Could Arthur Russell have conceived that sometime in the future he, or his music would be so easily found?
Now, who was that ad for again…?
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